Beder is a startup on the travel and tourism industry. Their product is a video only travel app. 

I contributed as a performance marketer. I was responsible for discovering new potential channels, developing strategies and creative concepts, and launching campaigns on Facebook Ads, Google Ads, and TikTok Ads. I followed the campaigns' metrics daily to track the results and what could be improved. I also ran A/B tests to understand which variable could generate more app installs for the best acquisition cost. 

Before that, I placed all tags/pixel on their landing page. I implemented Google Analytics creating, through Google Tag Manager, specific events that were considered as different conversion levels (for example a click on a specific button). I also configured Facebook Pixel and the specific conversion events on Facebook.

At last, I reported the metrics, through Google Data Studio, analyzed them, and suggested the next steps. 

Besides performance marketing, I helped them with their organic social media growth strategy for Instagram, TikTok, and LinkedIn.