As Marketing Consultant for Infinity Loteamentos, I led brand strategy and marketing operations to enhance the company’s market presence and internal structure. I conducted market and competitor analyses, defined the brand’s positioning, and oversaw the creation of its visual identity and messaging guidelines. I also structured the marketing department, establishing clear processes, workflows, and KPIs to improve efficiency and performance tracking.

Throughout the project, I provided strategic guidance to the leadership team, ensuring alignment between marketing initiatives and business objectives, and delivered a solid foundation for sustained brand growth.