Creative Copywriter Internship

Genius Advertisement | 2010 - 2011 | Brazil

As my first advertising internship, I learned about the agency’s inside dynamic. I understood the process for each client, from the account executive bringing the clients’ needs, to account team building, client meetings, campaign strategy brainstorming, and presenting the campaign idea back to the client, until the implementation of the strategy. 

My specific role was as a creative copywriter intern. I wrote TV and Radio spots, print media headlines, and slogans for clients from different industries, from shopping centers to pharmacies, supermarkets, and car retail stores.

Skills Developed:

• Copywriting

• Campaign Strategy

• Creative Thinking